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action #925

release day marketing work

Added by lnussel over 6 years ago. Updated over 6 years ago.

Status:
Closed
Priority:
Normal
Assignee:
openSUSE-Team-at-SUSE
Category:
Marketing
Target version:
Start date:
2013-11-19
Due date:
2013-11-19
% Done:

100%

Estimated time:
Duration: 1

Description

On the release day, most work is already done. We usually switch the wiki pages to the new release and prepare the portal page the day before, also the mirrors should be synced and the release is often available (secretly) before. Articles are written, mails prepared. Our only 'work' is to have the hangout and send out those mails as well as the social media messages!

The timeline of the day goes a bit like this:
Morning, around 9:00 UTC (T-3) we open a hangout and send out the first of our social media messages
We keep sending out social media messages once an hour or so, until the release.

On T-0 we send out:

  • the press announcement email for opensuse-announce (and let it through moderation!)
  • the project announcement mail
  • the release social media messages

The announcement on news.o.o was scheduled and shouldn't need manual intervention!

In the hours after the release, we send out our social media messages and drink some beer ;-)


Related issues

Related to openSUSE 13.1 Release - action #430: Social media marketingClosed2013-10-302013-12-03

Blocked by openSUSE 13.1 Release - action #431: Create social media messagesClosed2013-11-152013-12-03

Copied to openSUSE 13.2 Release - analysis #4184: release day marketing workResolved2014-11-042014-11-04

History

#1 Updated by Anonymous over 6 years ago

  • Checklist set to [ ] open hangout, [ ] send out 'release is coming' social media messages, [ ] RELEASE TIME! send out: press and project announcements, social media messages, [ ] drink beer and don't worry.
  • Description updated (diff)

#2 Updated by Anonymous over 6 years ago

  • Assignee changed from Anonymous to openSUSE-Team-at-SUSE

#3 Updated by toscalix over 6 years ago

Jos will be flying so we need another person from the team that leads these tasks.

#4 Updated by lnussel over 6 years ago

  • Description updated (diff)

#5 Updated by -miska- over 6 years ago

  • Checklist set to [x] drink beer and don't worry.

#6 Updated by -miska- over 6 years ago

  • Checklist set to [x] RELEASE TIME! send out: press and project announcements, social media messages

#7 Updated by -miska- over 6 years ago

  • Checklist set to [x] send out 'release is coming' social media messages

#8 Updated by -miska- over 6 years ago

  • Checklist set to [x] open hangout

#9 Updated by -miska- over 6 years ago

I was on the hangout in the morning and I was the only one, I disconnected later and I think somebody else joined. In general, feedback was that this hangout missed the purpose. Maybe next time we can just do live streaming of us sitting in the office, eating pizza, drinking beer and looking relaxed just to reasure community that everything is on track.

#10 Updated by -miska- over 6 years ago

  • Status changed from New to Feedback
  • % Done changed from 0 to 100

I would say done.

#11 Updated by -miska- over 6 years ago

Only part I'm not sure about is announcement mail, can somebody check and close the task?

#12 Updated by ancorgs over 6 years ago

  • Status changed from Feedback to Closed

Agustín wrote and sent the mails. Closing.

#13 Updated by lnussel almost 6 years ago

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