action #76552: software.opensuse.org
Get quotes from important people
We usually quote one 'important' SUSE person first, putting the release into perspective. The second quote is usually a non-SUSE community member providing their viewpoint on how awesome the release is.
openSUSE team, the board and other people about their favorite features
Making up the quotes as part of the drafting is the usual way: then let people look at them, modify the quotes and/or OK them.